The Picture Company
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About Us

       
The Picture Company is dedicated to advancing the art of media production. Based in Los Angeles, our creative team has produced some of the most successful Special Interest DVDs in the instructional and Lifestyle/Beauty product categories. All of our DVD projects are independently financed, without interference from corporate sponsors or packaged goods advertisers. Our main focus is on our customers who buy our products. Not only do we strive for the highest quality in production and presentation. We want our customers to feel that we've exceeded their expectations.
           
Contact Us
     
       
       
SALES

dvdsales@picturecompany.com

 

 
MARKETING

visionarts@pacbell.net

 

 
PRODUCTION

leo@picturecompany.com

 

 
       
PHONE   (818) 981-0252  
       
FAX   (818) 788-2759  
       
SKYPE   picturecompany  
       
MAIL   The Picture Company  
    3947 Witzel Drive  
    Sherman Oaks, CA 91423  
    USA  
       
       
       
The Players
   
       

CATALINA CRISTEA - Business Development Manager

With more than ten years in marketing and strategic business planning for international consumer products, Catalina has the experience and the knowledge to embrace the future of digital media. She ensures highest quality in content, marketing and delivery of Picture Company products. Catalina supervises all aspects of the DVD process, from pre-production to final delivery.

Her professional career began in 1993 at Philips Electronics in Europe, as Marketing and Advertising Manager. She directed and coordinated the successful launch of a number of products in the competitive electronic consumer products industry. In addition, she established the Philips brand through partnerships with Coca-Cola, Polygram Music and Procter & Gamble. In 1997 she joined Labatt/Interbrew, the world's second largest brewery, as Senior Brand Manager. She successfully re-launched an existing small brand through aggressive marketing, packaging and P.R., which doubled market share. In addition, she was responsible for major television campaigns. In 1999 she made the transition form consumer products to marketing and managing television commercial production and New Media advertising in Los Angeles.

 
       

After graduating from the School of Cinema at the University of Southern California, Leo became a writer/director/editor of television documentaries. In 1983 he accepted an offer to direct TV commercials in Berlin (Germany) which launched him into an international career in advertising. He returned to Los Angeles in 1989. Leo has directed and photographed more than 800 TV commercials for European and US advertising agencies, both national and international campaigns for major clients. His experience in digital post-production and hands-on approach to desktop graphics and visual design, led to a keen interest in the emerging technologies of optical discs and DVD. Besides his responsibilities as director/editor of Picture Company productions, Leo is a certified DVD author and DVD producer.