CATALINA
CRISTEA - Business Development
Manager
With more than ten years in marketing and strategic business planning
for international consumer products, Catalina has the experience
and the knowledge to embrace the future of digital media. She ensures
highest quality in content, marketing and delivery of Picture Company
products. Catalina supervises all aspects of the DVD process, from
pre-production to final delivery.
Her professional career began in 1993 at Philips Electronics in
Europe, as Marketing and Advertising Manager. She directed and coordinated
the successful launch of a number of products in the competitive
electronic consumer products industry. In addition, she established
the Philips brand through partnerships with Coca-Cola, Polygram Music
and Procter & Gamble. In 1997 she joined Labatt/Interbrew, the
world's second largest brewery, as Senior Brand Manager. She successfully
re-launched an existing small brand through aggressive marketing,
packaging and P.R., which doubled market share. In addition, she
was responsible for major television campaigns. In 1999 she made
the transition form consumer products to marketing and managing television
commercial production and New Media advertising in Los Angeles. |
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LEO ZAHN - Director / DVD Producer
After graduating from the School of Cinema
at the University of Southern California, Leo became a writer/director/editor
of television documentaries. In 1983 he accepted an offer to direct
TV commercials in Berlin (Germany) which launched him into an international
career in advertising. He returned to Los Angeles in 1989. Leo has
directed and photographed more than 800 TV commercials for European
and US advertising agencies, both national and international campaigns
for major clients. His experience in digital post-production and
hands-on approach to desktop graphics and visual design, led to a
keen interest in the emerging technologies of optical discs and DVD.
Besides his responsibilities as director/editor of Picture Company
productions, Leo is a certified DVD author and DVD producer. |
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